corporate anthropology = anthropologists working for the military?

Over at Savage Minds there is a small but fierce exchange of comments about the merits of corporate anthropology (two commentators divide over whether the appropriate analogy is corporate=military or corporate=academia).  Since we here at Macquarie like to think about applied anthropology, maybe some of our students and readers of Culture Matters would like to go over there and weigh in.  Preferably with something a little more thoughtful than name-calling (e.g. “reductive dumbass”).