New book on anthropology in consumer research
Left Coast Press has just published Doing Anthropology in Consumer Research by Patricia L.
http://www.lcoastpr ess.com/book. php?id=116
A blurb by George Marcus reads:
“This work succeeds brilliantly in blurring the increasingly unhelpful perception of a divide between ‘applied’ and ‘academic’ anthropology. Along several dimensions, it demonstrates how ‘cutting edge’ and indeed ‘theoretical’ post-1980s ethnographic research on consumers and marketing has been. Among the current literature in this field, this book has the comprehensiveness to serve as an ideal teaching tool.”