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Anthropologist at Swisscom

4 March, 2007
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This article is a few months old, still I think it is useful to remind oursleves that the use of anthropologists and ethnography in corporations is not exclusivly a trend in the anglo-saxon world. Here it is the largest Swiss telecommunications company who employs an anthropologist in order to understand how people are using the new variety of communication devices, such as mobile phones, fixed-line phones, e-mails and chats. What the anthropologist finds is that “each new channel or media that appears slowly redefines the uses of the older existing media.” At the same time people seem not to be overwhelmed by their increasing communication devices, but they do seem to differentiate more what they do with each one of them.

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