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The first European Market Research Event

7 August, 2006

The first European Market Research Event <; will
take place in London from 13 to 16 November this year. Putting People
First <; is the event’s official

The European Market Research Event positions itself as the “only
practitioner led event focused on the business value of market research
and consumer insights”. It was designed to join market researchers,
directors of insights and marketers, to discuss the business value of
market research.

The speaker line up is impressive and features such companies as
Barclays Bank, CNBC Europe, EMI Music, Eastman Kodak, IBM, Intel, LEGO,
Lufthansa, Microsoft, Nokia, Pepsico, Price Waterhouse Cooper, Procter
and Gamble, Orange, Steelcase, Swisscom Innovations, Unilever and
Vodafone. Anne Kirah, Microsoft’s senior design anthropologist, is
the event’s co-chair.

The event, which coincides with the UPA’s 2006 World Usability Day
<; , is organised in various thematic
“special interest groups”. Themes are Ethnography, Segmentation,
Online Research, Global Research, Media, and Usability.

The main conference days (Monday to Wednesday) feature keynote sessions
from leading practitioners from Procter & Gamble, Unilever, and authors
including James Surowiecki, “Wisdom of Crowds”, and Peter Fisk,
“Marketing Intelligence”. Academics from the London Business
School, Northwestern University and other institutions also contribute
keynote speeches. The afternoons of the main conference days are devoted
to in-depth case-studies on Trends, Product Development, Shopper
Insights, Return on Investment, Social Research, Branding, Business to
Business, and Best Practices in Applying Market Research.

In the months leading up to the event, Putting People First
<; will post several interviews with
the organisers and some of the key speakers. During the event we will
provide live blogging, including some short interviews with key

One Comment leave one →
  1. 12 January, 2007 10:28 pm

    nice blog!

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