New books

Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations, with chapters by a number of the Anthrodesign crowd, is due out in July from Berghahn Books. Here are the contents:

1) Melissa Cefkin: Introduction: Business, Anthropology, and the Growth of Corporate Ethnography       

2) Donna K. Flynn: “My Customers are Different!” Identity, Difference, and the Political Economy of Design

3) Chris Darrouzet, Helga Wild, and Susann Wilkinson: Participatory Ethnography at Work: Practicing in the Puzzle Palaces of a Large, Complex Healthcare Organization

4) Brigitte Jordan with Monique Lambert: Working in Corporate Jungles: Reflections on Ethnographic Praxis in Industry

5) Dawn Nafus and ken  anderson : Writing on Walls: The Materiality of Social Memory in Corporate Research    

6) Françoise Brun-Cottan: The Anthropologist as Ontological Choreographer

7) Martin Ortlieb: Emergent Culture, Slippery Culture: Conflicting Conceptualizations of Culture in Commercial Ethnography

Jeanette Blomberg: Insider Trading: Engaging and Valuing Corporate Ethnography

9) Michael M. J. Fischer: Emergent Forms of Life in Corporate Arenas

According to the blurb,

The volume bridges across varying forms of applied ethnographic work in and for organizations, from product design to organizational consulting. The settings the authors address include product design teams, ethnographic research teams, organizational learning groups, schools, manufacturing and more.  Microsoft, Intel, Yahoo! and the Veterans Administration are among the organizations highlighted in the explorations.

The book explores, on the one hand, the social, cultural and organizational worlds we intersect with as ethnographic practitioners operating in organizational worlds while at the same time reflecting on the affect [I think this is meant to be effect] of ethnography in these organizations, on the nature of anthropological relations in ethnographic work, and on the value, practices, impact, and quandaries of this work. The volume aims to identify and sharpen the questions raised by this realm of work and to advance an understanding of the role of ethnographic work in industry and its effect on both organizations and in intellectual traditions of cultural analysis.

Meanwhile, Duke University Press has announced that it will publish the dissertation of S. Ann Dunham, Barack Obama’s mother, revised by her PhD advisor and a fellow graduate student in anthropology at the University of Hawaii. The book, Surviving Against the Odds: Village Industry in Indonesia, is “based on Dunham’s research, over a period of 14 years, among the rural craftsmen of Java,” and has an afterword by Robert Hefner.

The Global Food Crisis

George Monbiot’s latest article ‘The Pleasures of the Flesh’ on 15 April 2008  is about the causes of the current global food crisis. Currently there are food crises in 37 countries. Monbiot says “the price of rice has risen by three-quarters in the past year, that of wheat by 130%(1).” and according to the World Bank one hundred million people could become poorer by the high prices. Actually there is no scarcity of food; for example “at 2.1 bn tonnes, last year’s global grain harvest broke all records” and “it beat the previous year’s by almost 5%”.

A significant amount of food produced are used as biofuels; for instance according to the World Bank “the grain required to fill the tank of a sports utility vehicle with ethanol … could feed one person for a year”. And according to the UN’s Food and Agriculture Organisation (FAO), this year 2.13 bn tonnes is likely to be consumed, and only 1.01bn will feed people. Monbiot complains that now in the UK, all sellers of transport fuel have to mix fuel with ethanol or biodiesel made from crops. He says: “In the midst of a global humanitarian crisis, we have just become legally obliged to use food as fuel. It is a crime against humanity in which every driver in this country has been forced to participate. “

Monbiot also discusses the other cause of the food crisis, which “is a bigger reason for global hunger, which is attracting less attention only because it has been there for longer”. This year 100 m tonnes food will be used as biofuels, and a bigger amount, 760 m tonnes, will be used to feed animals. Since meat consumption in Asia and Latin America has been booming, and the UN estimates that the population will rise to 9bn by 2050, Monbiot tries to answer the question “What level of meat-eating would be sustainable?” and he says “ If you care about hunger, eat less meat”.

At the end of his article, George Monbiot says:

Re-reading this article, I see that there is something surreal about it. While half the world wonders whether it will eat at all, I am pondering which of our endless choices we should take. Here the price of food barely registers. Our shops are better stocked than ever before. We perceive the global food crisis dimly, if at all. It is hard to understand how two such different food economies could occupy the same planet, until you realise that they feed off each other.

The dangers of biofuels

George Monbiot has just written a powerful article about the dangers of biofuels.   Amongst other things, he points out the enormous social impact they will have if agricultural land is increasingly used for vehicles during a time of unprecedented demand to produce food in the Third World.  Essentially, the increasing production of biofuels, unless strictly regulated, means that the cars of the rich will compete with the poor of the world for food — and market forces will determine that cars win this battle.

I see here shades of the ‘Green Revolution’ of the 1960s, in which advanced agricultural techniques, the use of chemical fertilizers and machinery was sold to Third World farmers as a panacaea that would bring them out of a state of ‘underdevelopment’.  In effect, the benefits for the West were much greater.  Consumers benefitted from a drop in global food prices, but the Third World farmers encouraged to mass produce monocrops were left with large debts and diminishing returns on their harvests.  In a similar way, biofuels, presented as a Good Thing will turn out to be anything but for the global South.

Monbiot writes:

Even the International Monetary Fund, always ready to immolate the poor on the altar of business, now warns that using food to produce biofuels “might further strain already tight supplies of arable land and water all over the world, thereby pushing food prices up even further.”(5) This week the UN Food and Agriculture Organisation will announce the lowest global food reserves in 25 years, threatening what it calls “a very serious crisis”(6). Even when the price of food was low, 850 million people went hungry because they could not afford to buy it. With every increment in the price of flour or grain, several million more are pushed below the breadline.

The cost of rice has risen by 20% over the past year, maize by 50%, wheat by 100%(7). Biofuels aren’t entirely to blame – by taking land out of food production they exacerbate the effects of bad harvests and rising demand – but almost all the major agencies are now warning against expansion. And almost all the major governments are ignoring them.

They turn away because biofuels offer a means of avoiding hard political choices. They create the impression that governments can cut carbon emissions and – as Ruth Kelly, the British transport secretary, announced last week(8) – keep expanding the transport networks. New figures show that British drivers puttered past the 500 billion kilometre mark for the first time last year(9). But it doesn’t matter: we just have to change the fuel we use. No one has to be confronted. The demands of the motoring lobby and the business groups clamouring for new infrastructure can be met. The people being pushed off their land remain unheard.

And, because they only apparently benefit the environment, but in fact produce much greater levels of greenhouse gases when deforestation and the fertilisers used to grow them are taken into account, they are going do more harm than good for everyone.