14 March, 2009
Recently, I read Tom Boellstroff’s book: “Coming of age in second life. An anthropologist explores the virtually human”. The book is an account of two years field work and an anthropological ethnography of avatar life in Second Life. Avatars are virtual personages created and Tom’s avatar was the anthropologist in 2nd Life, interviewing, observing and, first and foremost, participating in social life. This resulted in ‘thick description’, useful to understanding social life at Second Life. Tom explained that although it was difficult to tell whether the avatar you were talking to was a man or woman, different persons or human at all, social interaction between avatars in 2nd Life was ‘real’. Dmitri Williams of the Annenberg school for Communication studied all server logs of 3-D game EverQuest and concluded that gamers are behaving online. Players who live 10 kilometres of each other play five times more intensively than people who live at larger distances (van Ammelrooy, Volkskrant 28 februari 2009).
Increasingly, 3-dimensional virtual platforms are being used by public and private corporations. The VU University, the one I’m working with, has (actually it was dr. Frans Feldberg) build a virtual University in which students can visit different information settings and view teaching examples. Large companies such as the ABN Amro Bank have built digital offices to attract young customers and to try out virtual services. Virtual platforms such as 2nd Life are designed for social interaction and collaboration. Therefore, it was not strange that practitioners of private construction firms we worked with to reflect upon their practices of collaboration in with public partners suggested to use 2nd Life. Not knowing much of the platform I started reading about the platform and made myself an avatar. Soon I found myself (my avatar) flying around, talking (typing) with an Italian girl (or someone saying so) about getting around. I tried to drive (sit in it) a parked car, but someone (never seen the avatar) threw me out telling me that I was stealing his car!
In order to facilitate learning of public and private partners we built a simulation game on 2nd Life centred on a megaproject, the tunnelling of train, road and tram infrastructure in Amsterdam’s corporate suburb Zuid-As. One group played the public office, three others played private construction firms trying out a competitive alliancing tender model. In this model, partners have to collaborate in order to get the best solution for a complex problem, without knowing yet who will get the assignment. Employees (better: avatars) were first trained how to behave themselves at our research island. We had bought the island to have a selected group of people in the project. However, at one stage of the game we had thought of opening up the island for a broad audience to let them make a pubic choice of what the best design would be. This has not been applied yet.
We made a short documentary on the topic and I thought most of the young organisation anthropology students would love this stuff, but to my surprise the reactions were not very enthusiastic. They thought that studying people did not include studying avatars. There were not much anthropologists that would like to be virtual anthropologists, which is a pity. 2nd Life will maybe disappear but, seeing my daughter using the Nintendo DS to play with her friends, 3-virtual platforms will be helpful in the near future for training and education. And Sony, the ‘owner’ of the earlier mentioned EverQuest was very interested to work with researchers/consultants that could help them understanding their gamers’ behaviour (van Ammelrooy, Volkskrant 28 februari 2009). Is here a new field for applied anthropology?
2 Comments |
Consumption, Design, Education, Guest posts, Media, Technology, ethnography | Tagged: 2nd Life, Applied Anthropology, learning, megaprojects, virtual ethnography |
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Posted by alfonsvanmarrewijk
6 October, 2008
The US National Association of Practicing Anthropologists has just released a call for papers on the subject of the global food crisis. Here are the details:
Global Food Crisis: Perspectives from Practicing and Applied Anthropologists
Sponsor: NAPA Bulletin, National Association for the Practice of Anthropology (NAPA)
Contact Information:
David A. Himmelgreen
Department of Anthropology, University of South Florida
4202 E. Fowler Ave, SOC 107
Tampa FL 33620
Email: dhimmelg [at] cas.usf.edu
Description
The NAPA Bulletin welcomes submissions for a thematic issue on “Global Food Crisis: Perspectives from Practicing and Applied Anthropologists,” to be tentatively published in Spring 2010. NAPA Bulletin is the official publication for the National Association for the Practice of Anthropology (NAPA), a section of the American Anthropological Association. Recently, a convergence of events including environmental threats (e.g., floods, droughts, frosts) and cost of fuel in the United States and around the globe has resulted in skyrocketing food prices throughout the world, leading to a global food crisis not seen in decades. The ensuing threats of hunger and food insecurity have caused civil strife and political instability in dozens of developing countries. In the United States and other industrialized countries, rising food prices has further eroded the buying capacity of consumers and threatened the ability of families to access nutritious food in sufficient quantity. While the increase in food prices have been felt by most Americans regardless of socio-economic status, low income families have been the most drastically affected. The effect of this trend in rising prices on food security is clearly seen by increases in the use of soup kitchens in majority of the major U.S. cities. This proposed NAPA volume will bring contributions from both practicing and applied anthropologists to examine how rising food prices are affecting peoples’ food choices, to discuss the way international and domestic food and energy policies are exacerbating the problem of hunger and food insecurity in both developing and industrialized nations, and to provide recommendation for addressing the global food crisis in the coming years. This CFP invites practicing and applied anthropologists and other social scientists with expertise in aspects of agriculture and food, especially as they relate to global food policies, structural adjustment programs, and the development of food assistance initiatives either within or outside the United States to contribute full-length articles (approximately 7,500 wordsto this proposed volume.
Please submit a 250 word abstract and 150 word biographical sketch to David Himmelgreen , no later than November 1, 2008.
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Applied Anthropology, Consumption, Engagement, Environment, Health & Illness, Urban Anthropology | Tagged: anthropology of food, food crisis |
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Posted by Jovan
30 September, 2008
Several articles have appeared in today’s The Australian regarding the Northern Territory intervention, and on indigenous health and welfare more generally. Of most interest to me was a report on calls to soften some aspects of the new government regime. The article notes that while there have been some reported positive outcomes of the new paternalism in the NT, such as an increase in the amount of fresh food being eaten. I’ve heard anecdotal evidence from an anthro working in Arnhem Land that the quarantining of welfare payments and the introduction of stamps for certain products has certainly had an effect on consumption patterns. For example, kids are claiming “not to like” lollies anymore but to prefer fruit-based snacks like Roll-ups because the latter can be bought with stamps. This allows them to continue to spend their free cash on cigarettes and other products not covered by the stamps. It would seem that the new system has introduced new hierarchies of need where people have to make choices about which pleasures to keep and which to modify. This is all interesting stuff and it would be great to see more reporting by anthropologists about what they’re seeing in the communities that they work with. All contributions are welcome and we are happy to reproduce them on this blog.
One area on which the Intervention doesn’t seem to be having an impact, and might even be making matters worse in some ways, is child welfare and the prevention of abuse. This was of course the issue that prompted the Intervention in the first place. According to a report by the Secretariat of National Aboriginal and Islander Child Care,
“A major unintended consequence of the NT intervention has been to stall and delay the necessary reform of the child protection systems (and) care needed to support children at risk of abuse and neglect,” the secretariat says in its submission.
“It has not uncovered the abuse of children or resulted in any significant change in child abuse notifications.
“Ironically, the intervention seems to have swept to one side the very issues that precipitated it in the first place.”
Other related articles in today’s Oz are as follows:
Call to lock in indigenous health gains
http://www.theaustralian.news.com.au/story/0,25197,24422991-5013172,00.html
Action, not words, needed to close gap on indigenous health
http://www.theaustralian.news.com.au/story/0,25197,24422990-5013172,00.html
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Aboriginal Australia, Childhood, Consumption, Health & Illness, Human rights, Indigenous Peoples, Youth | Tagged: NT intervention |
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Posted by Jovan
15 July, 2008
The New York Times has run a story about Val Curtis, an anthropologist who directs the Hygiene Center at the London School of Hygiene & Tropical Medicine: Warning: Habits May Be Good for You by Charles Duhigg. The story discusses how Curtis turned to consumer goods manufacturers like Procter and Gamble and Unilever in her attempts to persuade people in the developing world to wash their hands habitually with soap. Although seemingly innocuous, illnesses carried on the hands that might be prevented by simply washing them often lead to diarrhea, one of the leading killers of children in the developing world.
The marketing divisions of these corporate behemoths had abundant experience insinuating themselves into the everyday habits of consumers, helping us to feel ‘dirty’ if we don’t brush our teeth multiple times each day or that we are inadequate if sweat shows in the armpits of our t-shirts. As Curtis explained:
There are fundamental public health problems, like hand washing with soap, that remain killers only because we can’t figure out how to change people’s habits…. We wanted to learn from private industry how to create new behaviors that happen automatically.
Curtis looked at the ways in which advertisers try to establish cuing behaviour for habits, such as associating being with friends with having a beer or having a Snickers bar when one is a bit spacey in the middle of the afternoon. If the advertising works, the relatively common cue starts to provoke people to think about the product (even if the product is a dubious ‘cure’ for a manufactured ‘problem’).
Read the rest of this entry »
2 Comments |
Applied Anthropology, Consumption, Health & Illness, Marketing | Tagged: Hygiene |
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Posted by gregdowney
13 May, 2008
I’ve been silent on Culture Matters for way too long: first I was on a research trip to Egypt, and then I was recovering from a bug caught during said research trip to Egypt (Flagyl is my friend!). And speaking of pharmaceutical products, ever since coming back I’ve had a stack of drug boxes on the desk in my office that has elicited a lot of curiosity from visitors:

These are all the local brands of sildenafil that I found in a single pharmacy. There’s the Pfizer-licensed Viagra, but we also have Virecta, Erec, Kemagra, Vigorama, Vigoran, Phragra, and Vigorex. The Kemagra box features a tiger: Rrawr! Read the rest of this entry »
6 Comments |
Anthropology, Consumption, Gender & Sexuality, Globalisation, Health & Illness | Tagged: australia, Egypt, erectile dysfunction, Kemagra, seafood, sildenafil, Viagra |
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Posted by llwynn
21 April, 2008
Following on from Nursel’s recent post, I’d like to draw readers to a recent New York Times article about the “global food crisis”. According to the article, rising commodities prices, especially fuel and food prices, are producing unprecedented stress and anger across the globe, resulting in unrest and even riots. The article includes disturbing descriptions of people in Haiti eating concoctions made in part from mud in order to still their hunger pains. It is worth being reminded that what is experienced as a bit of additional pain at the checkout for the world’s wealthy can be an issue of survival for the world’s poor.
The article states:
“It’s the worst crisis of its kind in more than 30 years,” said Jeffrey D. Sachs, the economist and special adviser to the United Nations secretary general, Ban Ki-moon. “It’s a big deal and it’s obviously threatening a lot of governments. There are a number of governments on the ropes, and I think there’s more political fallout to come.”
Significantly, the article also acknowledges the interconnectedness of the global economy in that rising prices have “pitted the globe’s poorer south against the relatively wealthy north, adding to demands for reform of rich nations’ farm and environmental policies”. The production of biofuels putting upward pressure in prices is mentioned, though the competition between animals and humans for grains is not.
Given the likely future impact of rising fuel prices, climate change, the expansion of economies such as China and India on food production and prices, the fact that the situation appears already to be so bad is worrying indeed.
See also the NYT’s index of articles on food prices.
1 Comment |
Consumption, Development, Environment, Globalisation, Human rights, In the news | Tagged: food, hunger |
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Posted by Jovan
15 April, 2008
George Monbiot’s latest article ‘The Pleasures of the Flesh’ on 15 April 2008 is about the causes of the current global food crisis. Currently there are food crises in 37 countries. Monbiot says “the price of rice has risen by three-quarters in the past year, that of wheat by 130%(1).” and according to the World Bank one hundred million people could become poorer by the high prices. Actually there is no scarcity of food; for example “at 2.1 bn tonnes, last year’s global grain harvest broke all records” and “it beat the previous year’s by almost 5%”.
A significant amount of food produced are used as biofuels; for instance according to the World Bank “the grain required to fill the tank of a sports utility vehicle with ethanol … could feed one person for a year”. And according to the UN’s Food and Agriculture Organisation (FAO), this year 2.13 bn tonnes is likely to be consumed, and only 1.01bn will feed people. Monbiot complains that now in the UK, all sellers of transport fuel have to mix fuel with ethanol or biodiesel made from crops. He says: “In the midst of a global humanitarian crisis, we have just become legally obliged to use food as fuel. It is a crime against humanity in which every driver in this country has been forced to participate. “
Monbiot also discusses the other cause of the food crisis, which “is a bigger reason for global hunger, which is attracting less attention only because it has been there for longer”. This year 100 m tonnes food will be used as biofuels, and a bigger amount, 760 m tonnes, will be used to feed animals. Since meat consumption in Asia and Latin America has been booming, and the UN estimates that the population will rise to 9bn by 2050, Monbiot tries to answer the question “What level of meat-eating would be sustainable?” and he says “ If you care about hunger, eat less meat”.
At the end of his article, George Monbiot says:
Re-reading this article, I see that there is something surreal about it. While half the world wonders whether it will eat at all, I am pondering which of our endless choices we should take. Here the price of food barely registers. Our shops are better stocked than ever before. We perceive the global food crisis dimly, if at all. It is hard to understand how two such different food economies could occupy the same planet, until you realise that they feed off each other.
12 Comments |
Consumption, Development, Economic anthropology, Engagement, Environment, Globalisation | Tagged: biofuels, food crisis |
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Posted by nursel guzeldeniz
2 January, 2008
A couple of weeks ago I posted about the Chinese terracotta warriors on display at the Hamburg Museum of Ethnology in Germany. Now here’s another interesting case of cultural heritage, authenticity, and profit sharing: the CBC and the BBC are both reporting that the Egyptian government is considering copyrighting pharaonic antiquities, “from the pyramids to scarab beetles, in an attempt to collect royalties from the creation of replicas.” The money gained from copyright royalties would be used to maintain antiquities sites in Egypt. In a rare moment of understatement, Hawass said that the Las Vegas Luxor hotel would not be affected by the proposed law “because its interior bears no resemblance to a pyramid. “
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Consumption, Cultural Heritage, Cultural Property, Marketing, Museums, Tourism | Tagged: Cultural Heritage, Egypt, Luxor hotel, pharaonic antiquities, profit, Zahi Hawass |
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Posted by llwynn